PowerbyProxi > Wireless Power Consortium

Why PowerbyProxi Joined the WPC, Consumers Vote with their Wallets

May 13, 2013 / 0 Comments / 253 / Consumer Electronics Solutions, Features

You may have heard that today PowerbyProxi announced it has become a member of the Wireless Power Consortium (WPC) and joined its management team. As you may know, with the exception of the Consumer Electronics Association (CEA) Working Group 4 – focused on an highly resonant wireless power, ), PowerbyProxi has chosen not to join a standards organization until now. So what’s changed?

Simply put we are joining the WPC to deliver what customers have been telling us they want:  better user experience with spatial freedom and multi-device charging and wireless solutions to more consumer devices.

We believe that consumers “vote with their wallets” and buy products that meet their needs.

Established in 2008, the WPC is a pioneer and leader that developed an interoperable specification and created an unparalleled ecosystem of suppliers to deliver the best products to market.  These products carry the Qi logo and today, Qi is by far the most established wireless power solution with more products in more countries—yet another reason why we joined the WPC. In fact, the WPC represents 130 companies supplying 200 products into an installed base of tens of millions of consumer devices.  Qi products and charging locations are available in US, Europe, Middle East, Asia Pacific, at such places as airports and cafes. The momentum continues with new products announced from leading companies such as the Samsung Galaxy S4, Google Nexus 4, Nokia Lumia models, LG Optimus G Pro and many more. We’ve also seen car companies begin to adopt Qi – cars such as the Toyota Avalon and Prius and the 2014 Jeep Cherokee have all been announced with Qi compatibility.

Leveraging its ecosystem and installed base, the WPC is expanding rapidly and will be the first to market with a wide range of new product categories and features, including highly resonant solutions and backward compatibility, with the help of PowerbyProxi:

  • Beyond smartphones, wireless power solutions will include tablets, ultrabooks, notebooks, kitchen appliances, and more.
  • The next level of consumer convenience:
    • spatial freedom, no need to align the consumer device to the charging pad
    • multi-device charging allowing you to simultaneously charge on the same pad multiple smartphones, tablets, and others.

Here at PowerbyProxi we have deep expertise in highly resonant systems with field-proven solutions in industrial and consumer electronics ranging from less than one watt to kilowatts.

We have seen other wireless power ecosystems formed.  They are late to market with limited members and geography.  What new features and consumer convenience are they planning to provide?  Highly resonant with spatial freedom and multi-device?

We don’t want fragmentation in the industry, it doesn’t serve consumers. Instead, we want to continue to focus on giving consumers the solutions they want in products they can buy today or in the very near future.

 Tony Francesca is VP of Business Development – Consumer Technologies